Copywriter · Marketing Writer · Product Storyteller

The copywriter your competitors wish they found first

Your competitors have copywriters. You’ll have someone who writes, strategizes, and builds campaigns that get people talking. This is what working with a full-stack creative looks like for SaaS brands, agencies, and founders.

Portfolio focus

If you need to sound better, reach further, and convert harder, hi 👋

From SaaS technical copy to influencer campaigns and full marketing plays, I work with brands who want one person that gets the big picture and executes on every part of it.

Website copy
Email campaigns
LinkedIn content
Product marketing
Influencer briefs

5+ Years

Experience in content and marketing

B2B + B2C

Experience across audience types

ID · SG · US

Experience across global markets

Selected work

A few projects that show how I think, write, and shape messages

Website Copywriting · SaaS · B2B

SaaS Website Copy

Company: Rezerv Pte Ltd.Role: Copy & Content Writer, UX Writer

As an all-in-one software, Rezerv does a lot. Too much to explain badly. I wrote website copy that cuts through the feature overload and makes business owners immediately see themselves in the product.

Result

Helped grow Rezerv’s website performance to its highest recorded traffic, reaching 5,123 total users, 8,132 sessions, and 12,020 page views, with SEO performance peaking at 3,551 clicks and 245,381 impressions.

Website CopyProduct MessagingB2B SaaS

UX Writing · Navigation Copy · User Experience

In-App UX Microcopy

Company: Rezerv Pte Ltd.Role: Copy & Content Writer, UX Writer

Good UX copy should feel invisible until the user needs it. I wrote microcopy across product flows, settings, labels, and feature explanations to make complicated actions feel less intimidating and more obvious.

Result

Helped make Rezerv’s in-app experience clearer and easier to navigate, contributing to its Best Ease of Use recognition from Capterra in 2025.

MicrocopyProduct FlowsUser Guidance

Technical Writing · Product Knowledge · Customer Education

Product Education & Technical Content

Company: Rezerv Pte Ltd.Role: Copy & Content Writer, UX Writer

Some copywriters tap out when things get technical. I lean in. For Rezerv, I write feature announcement EDMs, support articles and tutorials, and product release roadmaps. All of it requiring deep knowledge of how the platform actually works.

Result

Turned technical features into clear, usable content, helping the kind of support experience that earned Rezerv Capterra’s Best Customer Support recognition in 2024.

EDM CampaignsHelp Center ArticlesProduct Education

SEO Content · Social Media · Paid Ads

Content Marketing & Social Media

Company: Rezerv Pte Ltd.Role: Copy & Content Writer, UX Writer

Blog posts that rank. Social content that stops the scroll. Ads that convert. I handled Rezerv’s entire content engine, from SEO strategy to captions, creatives, and campaign copy that got people clicking.

Result

Launched Rezerv’s social media presence from scratch across all social media growing the brand to 4,363 total followers. While content and campaigns helped generate 134,435 SEO clicks, 8.8M SEO impressions, and 864 booked demos from Meta Ads.

Blog WritingSocial ContentContent Marketing

LinkedIn · Thought Leadership · Ghostwriting

Ghostwriting an Entire LinkedIn Presence

Company: Design AngelRole: Content Strategist & Copywriter

The best ghostwriting is the kind nobody questions. I write Pik's LinkedIn so well, even her audience thinks it's her. Posts, comments, and engagement, all shaped to build her authority and sell her brand, offers, and point of view.

Result

Built a consistent thought leadership presence that strengthened personal brand authority and generated qualified inbound conversations.

Content StrategyLinkedIn PostsEngagement Playbook

Email · EDM · Newsletter

Design Angel Newsletter

Company: Design AngelRole: Content Strategist & Copywriter

Owned Design Angel's email newsletter from editorial planning through copywriting and editing, nurturing subscribers and supporting client acquisition.

Result

Kept subscribers engaged with a steady editorial rhythm that supported lead nurturing and client acquisition over time.

Editorial CalendarNewsletter EditionsSubject Line Testing

Social Media · Video · Scriptwriting

YouTube Scripts & Episode Outlines

Company: Design AngelRole: Content Strategist & Copywriter

Wrote YouTube scripts and episode outlines aligned with Design Angel's brand voice, turning strategic ideas into clear, engaging storytelling.

Result

Translated strategic ideas into structured, on-brand episodes that made complex topics easier to follow and share.

Episode OutlinesFull ScriptsHook Variations

Email · EDM · Conversion Copy

Lead Magnet to Discovery Call Sequence

Company: Design AngelRole: Content Strategist & Copywriter

Planned and wrote conversion-focused email sequences that moved prospects from lead magnet to discovery call.

Result

Designed nurture sequences that warmed up leads and guided them toward booking discovery calls with the team.

Lead Magnet CopyNurture SequenceDiscovery Call Invitations

Social Media · Brand Campaigns · Pitch Decks

Global Brand Campaigns: UOB, Chanel, Puma, Shiseido

Company: DFW Creative Pte Ltd.Role: Marketing Communication Specialist

Built strategic pitch decks and launched campaign content across social platforms for global brands, lifting visibility and engagement.

Result

Helped global brands land sharper campaign narratives and roll them out across social channels with measurable lifts in visibility and engagement.

Pitch DecksCampaign ContentSocial Rollouts

Influencer Marketing · Partnerships · Campaign Management

KOL & Influencer Partnerships

Company: DFW Creative Pte Ltd.Role: KOL Specialist

Managed key influencer relationships across global brand campaigns, aligning partnerships with marketing objectives and KPIs.

Result

Aligned creator partnerships with campaign KPIs, ensuring branded content stayed authentic while hitting business objectives.

Influencer ShortlistsBriefs and Talking PointsCampaign Reporting

Influencer Marketing · Events · Client Experience

High-Profile Client Events

Company: DFW Creative Pte Ltd.Role: Marketing Communication Specialist

Organised and executed tailored events for high-profile clients, strengthening brand reputation and deepening client loyalty.

Result

Delivered tailored event experiences that strengthened brand reputation and deepened loyalty with high-profile clients.

Event ConceptsRun-of-Show CopyGuest and KOL Coordination

Social Media · Strategy · Growth

Holistic Marketing Strategy

Company: DFW Creative Pte Ltd.Role: Marketing Lead

Led the planning and execution of holistic marketing strategies that supported business growth and client retention.

Result

Connected channel strategies and quarterly reviews into one cohesive plan that supported sustained business growth and client retention.

Marketing PlansChannel StrategiesQuarterly Reviews

What I do

I help you say the thing clearly, then make people care about it.

Website & Landing Page Copy

Clear, conversion-focused copy for SaaS, service businesses, agencies, and personal brands.

Social Media & LinkedIn Content

Founder-led posts, carousels, captions, hooks, and content strategies with a strong point of view.

Email Marketing & EDMs

Newsletter copy, launch emails, customer education emails, and feature announcement campaigns.

Product Marketing Content

Feature messaging, comparison pages, product explainers, and customer-facing updates.

Experience

Built across SaaS, agencies, founder brands, and influencer campaigns.

My background sits at the intersection of copywriting, product marketing, content strategy, and campaign execution.

Copy & Content Writer, UX Writer

Rezerv

Current
  • Write website copy, product marketing content, EDMs, social media ads, and feature launch materials.
  • Translate complex SaaS features into simple, benefit-led messaging for fitness, wellness, and service business owners.
  • Support campaigns across website revamps, competitor comparisons, AI feature promotions, and customer education.

Content Strategist & Copywriter

Design Angel

Previous Role
  • Created founder-led LinkedIn content, newsletters, email sequences, case study content, and social media strategy.
  • Helped shape brand storytelling around women entrepreneurs, design, rebranding, and business growth.
  • Repurposed long-form insights into social content with stronger hooks and more engaging narratives.

Marketing Communications & KOL Specialist

DFW Creative

Previous Role
  • Worked on campaign planning, influencer coordination, PR support, social media content, and client communication.
  • Handled KOL campaigns and creative briefs for brands across beauty, lifestyle, finance, and consumer categories.
  • Collaborated with creative and account teams to keep campaign messaging clear and aligned with brand goals.

My writing style

Clear. Conversational. Strategic.

I write with personality, but I always keep the message grounded in the audience, the product, and the business goal.

Simple language that makes complex ideas easier to understand
Strong hooks that make people want to keep reading
Benefit-led messaging without sounding generic
A conversational tone that still feels polished and credible

Contact

Need copy that sounds human and sells the point faster?

I’m open to website copy, landing pages, product marketing content, LinkedIn content, EDMs, and campaign writing projects.

friskafebrianty@gmail.comLinkedIn